RESEARCH QUESTION: What are the perceptions and recommendations of reproductive endocrinology and infertility (REI) patient care team members regarding best communication and support strategies for fertility patients experiencing pregnancy loss? DESIGN: This qualitative case study utilized a phenomenological approach to understand the lived work experiences and recommendations of REI professionals, with purposive sampling of physicians, nurses and social workers, at a US Midwest academic health system. Twelve semi-structured interviews were conducted, transcribed and analysed using Braun and Clarke's six-phase framework. RESULTS: The findings include five major themes and two subthemes, with the theme 'pregnancy loss in the context of infertility' or the 'patient journey' being most referenced by participants in representing the patient experience. Within this patient journey, the findings discuss how participants navigate highly desired pregnancies compounded by pregnancy loss, creating varying patient experiences and responses. Based on this variability, changes to operational management are indicated. The participants/providers primarily highlight the value of an integrated team and a call for improved communication and support strategies. CONCLUSIONS: The study findings suggest prioritizing face-to-face communication with fertility patients when discussing pregnancy loss. This may give REI professionals and patients greater opportunity to better assess and express needs, and tailor resources specific to pregnancy loss within the context of the infertility journey.